How Top Creators Find Content For Social Media 👀

With the explosion of the gig and the creator economy, the demand for high-quality, authentic content has never been greater. Let’s dive into why this shift is happening and how you can ride the wave using CreatorStock.

Why Posting Daily is Essential

In the world of digital products, community building, and subscriptions, posting daily — sometimes multiple times a day — is no longer optional; it’s a necessity. Why? Because Instagram and TikTok algorithms are like hungry bears that need constant feeding and thrive on fresh content, pushing your content to the masses and helping you grow your community.

But think about this: why do people actually follow you?

You provide them with value. Whether it’s laughter from memes or knowledge from educational posts, it’s all about the value you offer. We’ve seen social media accounts skyrocket from a few hundred followers to over 50k in just 6–8 weeks.

How? By posting content several times a day at different intervals, creators can leverage these algorithms to promote their posts on explore pages. A simple hook and call to action (CTA) can lead to more followers and increased sales of digital products (as this is the new digital way to make money).

But how do they get their content in front of these eyes? By creating short reels with a great hook and an engaging caption. These captions, often packed with useful tips or insights, take about 30 seconds to read. During this time, as the reel continues to play repeatedly, the algorithm is almost tricked into thinking the viewer is deeply engaged, which then pushes it to more users.

We’ve all seen a reel/tiktok that gives you an engaging title and then ends with ‘READ THE CAPTION’. Intriguing, right?

The Rise of Faceless Accounts

Enter the era of faceless accounts — social entrepreneurs who consistently post without ever showing their faces yet generate hundreds of thousands in sales. How do they do it? The simple answer: Content banks and a great hook.

Content Banks: The Game Changer

Remember Shutterstock, Adobe Stock, Unsplash, and Pexels? These traditional stock platforms once fuelled internet advertising and marketing. But as social media evolves, authenticity and originality are now paramount. Social media creators need content that is social media ready, in vertical 9:16 ratio format, and mostly authentically shot from a mobile phone.

Small content banks have emerged, selling their content to other creators, brands, and marketing agencies. These banks have made it incredibly easy to generate a post or video within minutes, driving more views and likes, and keeping those hungry algorithms well-fed.

Check out CreatorStock, for example, a content marketplace where you can find hundreds of creator content banks in different niches. Whether you’re looking for aesthetic work-life, lifestyle, travel, or wellness content, there’s a digital creator out there producing it and now giving you access to it.

Affordable and Accessible

In the past, stock content was expensive because photographers and videographers had to invest in high-quality equipment and spend hours creating. They uploaded their content to platforms like Shutterstock or Adobe, taking only a small percentage of the sales.

Today, the average person walking the streets of London can pull out an £800 mobile phone, snap a picture, and sell it directly to an audience who needs social media content. The best part? This content is affordable. You can typically purchase a video or photo for just a couple of pounds or dollars, making it lucrative for creators and cost-effective for brands and agencies.

Join the Conversation

The world of stock content is changing rapidly, becoming more tailored toward social posting than ever before. This shift allows brands, creators, and agencies to churn out posts daily, keeping pace with their audiences and staying relevant.

What are your thoughts on the new age of stock content? Have you leveraged content banks in your social media strategy?

If you haven’t already check out CreatorStock.io… with over 50% FREE content — get posting!